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Another vital development right now was the Chuck Taylor All-Star Modern, an update of the traditional basketball sneaker that incorporated the circular knit upper and cushioned foam sole of Nike's Air Jordans. In 1976, the corporate hired John Brown and Partners, primarily based in Seattle, as its first advertising agency. The following year, the company created the primary "brand ad" for Nike, referred to as "There is no finish line", during which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.

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